Brisa
Challenge
Brisa project posed the crucial challenge of enhancing a health tracking app designed for individuals managing multiple sclerosis. The primary objective was to empower users to track their symptoms seamlessly, learn from personalized insights, and stay motivated on their journey with multiple sclerosis.
The challenge extended to updating the app with new features, focusing on an improved user experience while respecting the established brand style principles.
Track your symptoms, learn what is good for you and let yourself be motivated - this is how you can shape your life with MS more self-determined, with Brisa as your tailwind.
Approach
Extensive research, prototyping, and hypothesis testing were key components of the strategy to ensure that the new features seamlessly integrated with the existing app while aligning with the brand's style principles. The goal was not only to enhance functionality but also to make the app more intuitive and motivating for individuals navigating life with multiple sclerosis. Close collaboration with the development team ensured the accurate and efficient implementation of the updates.
Visuals and Design Principles
Brisa's design principles were guided by a commitment to improving the user experience and maintaining consistency with the established brand identity. The design maintains a balance between functionality and aesthetics, fostering a positive and motivational experience for users.
Results
The outcome is an updated Brisa app that not only meets but surpasses user expectations. The user experience has been significantly improved, offering increased functionality and a more cohesive design. Users can now seamlessly track symptoms, receive personalized insights, and stay motivated on their journey with multiple sclerosis.
The app serves as a valuable companion, providing individuals with the tools they need to shape their lives more self-determinedly in the face of MS challenges.
