Fartca
![Fartca](https://images.prismic.io/catunic/bd4bf486-9316-4d41-8f0a-234809f3ce58_fartca_screen.png?auto=compress%2Cformat&q=60&cs=strip)
Challenge
Embarking on the Fartca project brought forth the exciting yet complex task of creating a platform that seamlessly connected businesses with users through promotions.
The challenge lay in understanding and navigating the intricacies of promotion creation, distribution, and user engagement while maintaining simplicity and functionality.
![Fartca](https://images.prismic.io/catunic/971c729e-19cb-4fc3-96a9-8ebb33dbc6e6_fartca.png?auto=compress%2Cformat&q=60&cs=strip)
Fartca is not just an online service, but a bridge, the main purpose of which is to connect people to previously inaccessible shopping opportunities.
![Fartca](https://images.prismic.io/catunic/53b122ce-c2fc-4467-b04a-442347e882d3_fartca1.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/8195434f-c3e6-4df2-addc-dd7b1fbfd3e2_fartca2.png?auto=compress%2Cformat&q=60&cs=strip)
Crystal triangles symbolize possible areas in which there may be a promotion, for example: clothing, entertainment, technology and e.t.c.
![Fartca](https://images.prismic.io/catunic/b50a2dc8-894c-4b19-95b7-a2ef8b13d2fb_fartca4.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/b552f425-0e45-45a8-b3a8-a1042fe35741_fartca6.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/9fce6467-e135-4958-9c91-c71b3a91aa02_fartca8.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/324dc7d7-934c-4477-8332-b5fc74cd5426_fartca3.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/68d8a94e-dd66-428a-9ad4-86cdc2598c4f_fartca5.png?auto=compress%2Cformat&q=60&cs=strip)
The Lato typeface lends precision and succinctness
![Fartca](https://images.prismic.io/catunic/549b8230-80c1-4c6d-98b5-a1f050f3b04a_fartca7.png?auto=compress%2Cformat&q=60&cs=strip)
Vibrant hues chosen using Material Design Palette
![Fartca](https://images.prismic.io/catunic/53e124f4-1d20-4b8e-8604-0d3683555428_fartca9.png?auto=compress%2Cformat&q=60&cs=strip)
Approach
My approach involved a deep dive into the promotional landscape and user behavior. Through immersive research and сonstant communication with the client, I shaped the project's core features, ensuring they resonated with the needs of businesses and potential promoters.
![](https://images.prismic.io/catunic/5728abda-30a0-4db1-b3f5-0efb44e3e100_fartca9.png?auto=compress%2Cformat&q=60&cs=strip)
Visuals and Design Principles
Wireframes and design drafts helped materialize the user journey, ensuring a seamless experience. The integration of crystal triangles and a thoughtful color palette created a visually cohesive brand identity.
![Fartca](https://images.prismic.io/catunic/8204a358-5688-454d-817d-0cc9f26c28fa_fartca11.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/195cde5d-6940-4e64-8208-f098e1a21db0_fartca13.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/7c42e361-5871-4c2a-b9d3-706ffece9a6f_fartca12.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/d4476a66-d73a-46d2-a1db-8cf244a9372d_fartca14.png?auto=compress%2Cformat&q=60&cs=strip)
Results
The result was a holistic platform that empowered businesses to create promotions and users to become distributors. The applications and web service acted as a central hub for promotion creation, distribution, and user engagement and a rewarding system for promoters.
This design and functionality fostered a symbiotic relationship between businesses and users, achieving the project's overarching goal.
![Fartca](https://images.prismic.io/catunic/a37b9096-773d-4ff0-8527-226677830610_fartca15.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/7ad2bbb0-ecce-450c-889e-ff43e4f518f2_fartca16.png?auto=compress%2Cformat&q=60&cs=strip)
![Fartca](https://images.prismic.io/catunic/29e54999-91c4-47a1-88e7-294fde99161f_fartca14.png?auto=compress%2Cformat&q=60&cs=strip)
![SeeJoy](https://images.prismic.io/catunic/798f3cff-cb14-4c64-b9bb-3a4dd012e53b_seejoy_main_screen.png?auto=compress%2Cformat&q=60&cs=strip)