BestDrive
Challenge
Undertaking the BestDrive project posed the challenge of creating a seamless marketplace for Continental tires. The primary mission was to design an intuitive tire selection system and optimize the website for convenient bookings, particularly for tire and oil changes.
The challenge extended to integrating an online store seamlessly into the site, ensuring users have direct access to the full spectrum of the company's products.
The BestDrive brand has stood for modern tire and car services and optimum mobility since 1926, and BestDrive has also been a subsidiary of Continental AG since 1974.
Approach
The focus was on simplifying the process of booking form for tire changes, streamlining the user journey from start to finish. The design solution included a straightforward and intuitive login form that guided users through the booking process step by step. A key aspect of the approach was ensuring the website's responsiveness, guaranteeing a seamless experience for users on both desktop and mobile devices.
Visuals and Design Principles
BestDrive's design was curated with user-friendliness at its core. The color palette, dominated by the corporate orange of Continental, not only aligns with the brand identity but also enhances visual appeal. The seamless integration of an online store provides users with direct access to the diverse product range, fostering a holistic user experience.
Results
The outcome is an effective and user-friendly marketplace for Continental tires. BestDrive's design not only meets business goals but also delivers tangible value to clients.
The intuitive booking system, responsive design, and direct access to the online store collectively contribute to an effective and user-friendly platform, establishing BestDrive as a go-to destination for tire and oil change services.
